Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.
Jerry McLaughlin – Forbes
Brand is perception in the minds of others
Brand is shaped
Brand is also the
Sum of many parts
Logo, name, website, photographs, messages
You may have all of these or some of these
One word to describe your brand
What would that be?
What you hear may surprise you
Should you amplify?
Should you change direction?