What do you do?

By November 23, 2018Branding, Daily, Marketing

As part of my clients’ personal brand strategy sessions, I go through a personal branding workbook PDF with them. The very first section of that PDF is “How do you introduce yourself” – your introduction.

Below is the one of six emails in a series that I use as part of the strategy session.

——————-

Here’s the thing – we are so judged by our ‘cover’ and we have so little time.

“People decide on your trustworthiness in a tenth of a second.”
Making Up Your Mind After a 100-Ms Exposure to a Face –
Psychological Science 2006

With that in mind, let me give you a helping hand with your intro.

When I ask you “What do you do?” and you answer by saying

I’m a {your job title}

We have a problem!

Here’s a handy resource for you.
Watch this short video by Clay Hebert.
https://vimeo.com/170572720 

Skim this cheat sheet created by him.

Let me know what you come up with for your answer to the “What do you do?” question.

Feel free to reply to share your new and improved introduction with me.

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