Visual diary to a Lookbook shoot – Rena Hermone

Rena’s fashion & textile graduate collection ‘spoke’ to my former depressed self in a very intimate way when she started her presentation during the first assessment class, and all the way up to completing her collection garments for the graduate fashion show in 2015.

Looking at the images from her visual diary I learned that:

  1. Strong collections (high impact) of garments are created from strong concepts
  2. Creating and developing concepts cannot be outsourced or bought
  3. Fashion can be / is a form of Art.

These pointers are quite important in my own learning/practice as a creative. So if I were to translate these into my own practice as a photographer:

  1. Consider concept and intent before pressing the shutter
  2. Concept generation and development is part of what I see through my camera (rather than spending hours in front of computer processing images which could be ‘outsourced’).
  3. I get inspired by all manner of Art (e.g. Fashion) as a photographer not just by ‘photography’.

It’s fascinating looking at a visual diary getting translated into a collection of garments. The process could take 12 months or more. Then we had another process of translating the collection to a lookbook shoot. I’d like to talk about that in my next post to show Danielle’s visual diary as a similar process to what I went through.

There’s always learning to be had in all aspect of life it seems. I just have to open my eyes and look (properly).

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Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are what you do so that you can grow your business. Moving well away from the thought of having a ‘wrong’ personality being an introvert, I’m now helping other introverts become visible and flourish. My clients love my direct, no-nonsense approach, macabre humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

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