Resent Branding Insights Posts

Vulnerability vs. Authenticity

When you hear someone saying “oh, she is so authentic”, what comes to your mind? If you’re like most people, perhaps an image of someone …

Read More →
brand-build-series-2022

Step 5 – Putting it all together

In the last dispatch of my Brand Building Series – Step 4 Brand Emotion Keywords – I asked you to pick 3 or 4 keywords …

Read More →
brand-build-series-2022

Step 4 – Your Brand Emotion Keywords

In the last three dispatches, I shared the initial process of establishing a brand: Personal inner work – Self-discovery Bridging the perception gap Understanding the Hero …

Read More →
brand-build-series-2022

Step 3 – Your audience aka Heroes

In the last dispatch, I talked about bridging the gap between who we think we are and how others perceive us. For the next step in …

Read More →
brand-build-series-2022

Step 2 – Find out how others see you

In the last dispatch, I talked about the initial steps to start building a personal brand. The suggested inner work – looking deep into ourselves …

Read More →
brand-build-series-2022

Step 1 – Self Discovery + Stories we tell ourselves

What kind of emotional response do you want to create in order to build a brand that resonates with your chosen audience? That was my …

Read More →
Scroll to Top