After sending out last week the reasons why weย donโtย delegate our social media content, I received several emails asking whatย isย good to delegate.
We all have different needs so itโs hard to say what can be delegated. But for me, I follow this set of rules. I will delegate if:
โ itโs more of a back-office function
โ itโs not related to the business or work
โ my rate is significantly higher than that of the service provider
โ there is absolutely no pleasure in doing the task.
There are tasks that meet all those criteria or just meet a couple. For example, I delegated (and still delegate)
โย Designing my book:ย I could do that but my rate was 5 times higher than the book designer I found to do the work.
โย Accounting and bookkeeping: Thereโs minor reconciliation and invoicing (mostly automated) I have to do but the rest (Business Activity Statements etc for the tax department) is done by someone else.
โย Grocery shopping: I donโt usually go out shopping (for anything). The food shopping is done exclusively by my husbandย
And the rest of my business is either done by me or mainly automated (which I set up progressively).
As I mentioned before, thereโs no hard and fast rule when it comes to what we delegate. A lot of times, itโs purely practical (a result of lacking the requisite skills), or time-saving (as experts are faster at achieving results), or simply emotional (it’s insanely tedious and I just don’t want to do it!)
At the same time, when we bootstrap our business at the beginning, there is really no reason to delegate anything because the aim is to increase revenue and reduce costs before extending operational costs.
So tell me, what are you thinking of delegating now after reading this?

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