Positioning Pt1

Positioning exercise is fun but can be quite difficult. It starts with knowing your clients’ wants and needs. In other words, it’s about them and if what you offer intersects with them that’s where you can position yourself.

Essentially, if you could create your own ‘category’ (a quadrant) and if you stand alone there as the ‘first’ that would be the best. Chances are you wouldn’t be. That’s why it’s important to understand your clients needs first before focusing too much on what it is that you do.

Positioning is your audience’s perception (of your service/brand) relative to what’s already out there


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Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are and what you do so that you can grow your business. I’ve moved well away from thoughts of having the ‘wrong’ personality or being an introvert, and now I’m helping everyone who is not comfortable being visible to become visible and flourish in the marketplace. My clients love my direct, no-nonsense approach, my off-beat sense of humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

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Your face. Your story. Your brand.

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A brand playbook for professionals

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