If value creation is what we do as a service provider (consultant or coach etc) pricing is an integral part of personal branding.
You brand yourself right then you can get paid better than others in the industry. That much sounds simple.
Some of you may feel the need to make your service more ‘affordable’. That is not the answer in most cases. Your low price (or giving away your service for free) may not be doing anything good for all parties involved.
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