Persona Development with Empathy Maps

Persona Development is an effective way to develop empathy towards your ideal clients those you seek to serve. How do you attract more of them? By talking their language, understanding their hopes and desires.

The Empathy Maps technique is often used for interactive application design (e.g. large scale website projects). This used to be my ‘job’ back in the days – developing user experience for enterprise-scale website projects.


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Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are what you do so that you can grow your business. Moving well away from the thought of having a ‘wrong’ personality being an introvert, I’m now helping other introverts become visible and flourish. My clients love my direct, no-nonsense approach, macabre humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

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