Our worldview is created from our life experiences.
While all of our experiences could be unique to us, the combination of these world-views can group and polarise us.
Marketers often use this to create their campaigns.
And that’s where the phrase, “People like us do things like this” comes from.
If you’re reading this, you and I could share similar world-views.
Are you trying to work with people like you or those with different world-views?
As you can imagine, what you do gets easier if you don’t have to change someone’s worldview.