How do you feel about becoming visible?
This initial question might have made some of you feel a little queasy.
You know what? Becoming visible is a scary prospect for a lot of people so youโre not alone.
Iโm here to share some of the ideas which helped my clients.
Let me start with a little definition. Despite how you feel about your personal brand, (by the way, youโre a brand whether you like it or not) establishing a personal brand is not about changing who you are.
Your brand is about doing the work that is worthy of being seen and heard. Itโs not so much about you but rather about the work you do.
Then you might ask, should my work speak for itself? Well, it shouldnโt. Why should it? By the way, how has that idea of your work speaking for itself been working out for you?
We are living in the era of Human to Human(H2H) business NOT B2B (Business to Business) and not B2C (Business to Consumers). Itโs H2H. In other words, you put yourself forward with work that is worthy of remark.
Thatโs all fine, right? But then whatโs this mumbo jumbo about being visible?
Becoming more visible means you WALK & TALK your brand, you share your ideas, you LOOK your brand, but nowhere in that process would I advise you to reveal anything about yourself. Revealing something for the sake of, or in the name of, authenticity has nothing to do with establishing a personal brand.
Ultimately, itโs your choice. And you can choose not to reveal your insecurities, fears and shortcomings if you donโt want to. Revealing oneself is not a prerequisite for becoming visible.
You can be braver than that by showing up for what you believe in and what you stand for.
To be honest with you, itโs more about being a professional โ being focused, consistent and keeping promises by being consistent with your brand message for the people you seek to serve.
Does it sound like something you could do?
Of course!
Can everyone do it? You bet!
Is it easy to do? Of course NOT.
Hereโs my invitation if youโve been hesitating. Reach out and get the help you need to become visible for the mission you have.
