New Definitions

By October 26, 2018 No Comments

Continuing my marketing word-play this week
New definitions that I learned this year:

  • your brand – keeping your promise to customers
  • tension – the feeling that arises when the action is not taken (e.g. buying decisions)
  • emotional labour – all the work we must do before getting distracted by shiny objects such as our logo, website, brochures.

What else could you add to this?

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