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Definition – Marketing & Branding

[Marketing vs. Branding]Could you talk about branding and marketing in isolation? I always explain the branding work I do with clients in the context of marketing their great work, their mission, and business that matters to them and those they seek to serve.Branding only makes sense when you have something to market, the change you want to make. As startup business owners or solopreneurs, we all want to set our branding right before we start marketing our work.Once you have your branding established, your work doesn't market itself. Your branding doesn't do the marketing for you. You use your brand and market your work with it. Both needs each other. Once you have your branding built for your work, you need to market it so that you can also establish that in the minds of your clients. After all, marketing is building a brand in the minds of your clients. Until next time. xx

Posted by Songy Knox Personal Brand Coaching & Photography on Wednesday, 29 May 2019

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