Got a business/product idea?
Launch it with confidence once your fans are already in place.
Don’t go hoping that you’ll have clients after launching it.
Got an existing business?
Really study your ideal audience to make sure that you’re speaking their language. You can’t be for everyone.
Equally, I’m under no illusion that my service is for everyone. Clearly NOT.
I’m not for you if you’re not willing to take a serious look at who you are and what it is that you’re bringing to the world.