I learned an interesting fact while watching Searching for Italy with Stanley Tucci, where he travels across the country to find Italyโs best regional culinary traditions.
In one of the episodes, he visited the Giusti familyโs 400+ year old vineyard in Moderna. There we learn that due to the local climatic conditions, the grapes grown in Modena canโt produce fine wine so the winegrowers turned their less than ideal โliquidโ into a uniquely sweet and rich vinegar, which we know today as Balsamic.
Thereโs definitely a lesson in this for all of us. And itโs nothing new, I realise.
Itโs not hard to find influential individuals and successful entrepreneurs who have turned a โweaknessโ into their version of โgoldโ.
Similarly, when I first began my brand-building journey, it took me a while to get over the fact that my introversion was going to hinder the growth of my business. That is all I thought Iโd experience initially, but I discovered something else along the way. What my introversion affords me are abilities that I can focus upon and harness. Specifically, they are:
- Analytical and strategic thinking
- Discipline and consistency.
These are what I bring to the table for my clients who have different sets of skills and expertise.
The trick is, then, to look for opportunities in the areas where your perceived weaknesses lie.
What do you see?
