FB & IG News

Some useful and not so useful bits of information on Facebook and Instagram for you.

Both platforms are having a rough time getting hammered by various govt. authorities around the globe. I won’t go into any detail on that but here’s what I’m doing and what I could share with you:

  • I uninstalled the Facebook app on my devices some weeks ago and I haven’t been on Facebook since then
  • I spend roughly 10 minutes a day updating Instagram Story to share a photo a day or reposting archived Instagram stories from the past (1 or 2 or 3 years ago) – until last year I used to spend more than an hour or so each day
  • I publish a new post once or twice a week (or less some times) on Instagram
  • Instagram now recommends using 3 to 5 hashtags for each post. It doesn’t mean you can’t use 30, so you might want to test out what works best for you (for now)
  • Hashtags in the first comment on Instagram (which I used to use via Planoly) is no longer recommended. I now add hashtags in the caption, not in the first comment
  • IG TV no more – they’ve combined feed videos and IG TV into Instagram Videos and the IG TV cover is now square which makes it simpler than before.

And some of you would wonder how I get to keep my Instagram engagement/numbers consistent while spending very little time there. Have I delegated that to some third party? No.

There are only two ways to deal with social media as a business owner and a marketer – spending a generous amount of time maintaining it (relationship+engagement) or promote (via Instagram advertising platform) posts. In other words, spending your time OR/AND money.

There is no secret magic to social media audience growth.

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Hello!

Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are and what you do so that you can grow your business. I’ve moved well away from thoughts of having the ‘wrong’ personality or being an introvert, and now I’m helping everyone who is not comfortable being visible to become visible and flourish in the marketplace. My clients love my direct, no-nonsense approach, my off-beat sense of humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

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Your face. Your story. Your brand.

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A brand playbook for professionals

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