Some useful and not so useful bits of information on Facebook and Instagram for you.
Both platforms are having a rough time getting hammered by various govt. authorities around the globe. I wonโt go into any detail on that but hereโs what Iโm doing and what I could share with you:
- I uninstalled the Facebook app on my devices some weeks ago and I havenโt been on Facebook since then
- I spend roughly 10 minutes a day updating Instagram Story to share a photo a day or reposting archived Instagram stories from the past (1 or 2 or 3 years ago) – until last year I used to spend more than an hour or so each day
- I publish a new post once or twice a week (or less some times) on Instagram
- Instagram now recommends using 3 to 5 hashtags for each post. It doesnโt mean you canโt use 30, so you might want to test out what works best for you (for now)
- Hashtags in the first comment on Instagram (which I used to use via Planoly) is no longer recommended. I now add hashtags in the caption, not in the first comment
- IG TV no more – theyโve combined feed videos and IG TV into Instagram Videos and the IG TV cover is now square which makes it simpler than before.
And some of you would wonder how I get to keep my Instagram engagement/numbers consistent while spending very little time there. Have I delegated that to some third party? No.
There are only two ways to deal with social media as a business owner and a marketer – spending a generous amount of time maintaining it (relationship+engagement) or promote (via Instagram advertising platform) posts. In other words, spending your time OR/AND money.
There is no secret magic to social media audience growth.
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