Personal Brand Mentor & Photographer
Songy has done an incredible job writing this for all women. It's simply an extraordinary book. I absolutely love it!

Release Date & Where to Buy

The official release date is 8 June. In the meantime, you can pre-order the book. 
The ebook and hardcover editions are available through all major online book stores.

The hardcover edition will also be available to purchase (before the official release) at the launch event in Perth on 4 June. 

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Your face. Your story. Your brand.

A brand playbook for professionals

Songy Knox captured over half a million photos from fashion events before deciding to point her camera at professional women ready to show up as leaders in their chosen space. But she found that almost everyone, from her introverted clients to her most gregarious ones, seemed to be facing serious emotional and mental blocks in the battle to become visible.
Now, after working with hundreds of portrait and branding clients for over half a decade, Songy throws open the doors of her studio to share her secrets of emotional preparation. While challenging typical barriers to becoming visible and sharing successful personal brand stories, she explores ways that we can identify our own brand persona, audience, offerings, and unique message.
Throughout the book, Songy unlocks her field-tested SEEN Framework of Self-discovery, Embrace your audience, Enhance your brand image, and New you. She also shares deeply personal stories involving her own evolution from ‘Young Songy’ to ‘Corporate Songy’ and finally to the ‘Brand Songy’ niche she occupies today, as a brand coach who has mastered the art of high visibility.
Designed especially for female professionals and SME business owners, How Do You Want to be Seen helps you quiet your inner critic, define your brand on every level, find your people and gain a renewed sense of style and confidence, long before anyone points a camera your way.

Join us and celebrate the launch

The Book Launch Event

There will be an in-person launch event in Perth. This is a free ticketed event for anyone who is interested in knowing about the book and the author.

Come and celebrate the launch of the book with us:

The SEEN Framework

The SEEN Framework is a groundbreaking model that gives you the mindset and methodology to be seen for the expert that you are.

Self Discovery

involves working on the inner self before we polish the outer self. We cover ground on becoming aware of ‘brand you,’ embracing your possibilities, healing your past and accepting your enough-ness. In this part we also address possible ‘fear of succeeding’ and ‘fear of judgement’ blocks.

Embrace Your Audience

includes placing a laser focus on finding your work, picking a niche, identifying your ideal client and introducing yourself, all based on your personality traits as well as your strengths. We also explore typical blocks in these areas like ‘not my passion,’ ‘fear of specialising,’ ‘my audience is everyone’ and ‘I’m bad at introducing myself.’

Enhance Your Brand Image

is about styling ‘up’, experimenting with colour and discovering the ‘photogenic' you. You’ll discover a reassuring secret I discovered from taking more than half a million photos of fashion models. In this part we also cover typical blocks like ‘I’m not stylish,’ ‘I only look good in black’ and ‘I’m not photogenic.’

New You

is what emerges after we’ve done that deep inner work and gained a new level of confidence. Now you’re ready to build your assets, share your ideas and truly be seen. We learn that your brand is about what others say about you and also about your assets, specifically devices you use to represent your brand. These include photos, a website, and your social media presence. In this final part we zero in on possible ‘fancy-pants website’ blocks and ‘nobody is interested’ blocks.

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Advance praise

Songy has written the ultimate personal brand guide for professionals. Implementing her practical wisdom will ensure your expertise is valued.

What an extraordinary book Songy has written. Her stories are utterly relatable. There were so many moments in the book where I cried—for Songy, for me, for all women. Not only is the book incredibly useful, but it shows the journey that we're all on as women (of being seen), which is a journey I still struggle with at times. Songy has done an incredible job writing this for us. It's simply an extraordinary book. I absolutely love it!

How Do You Want to Be Seen is an honest, thoughtful and comprehensive sharing of the author’s experience gleaned in her work across corporate and creative environments and a generous testament to how much she has learned in establishing her own personal branding strategies. It is truly a reflection of Songy’s personality and her drive to help others find the most straightforward and vital way to present what they do with grace and impact.

A fast read with compelling, practical and insightful anecdotes from a true brand master. This book is inspiring, and the learning included is leading-edge.

What's so compelling about How Do You Want to Be Seen is how actionable, holistic, and relatable it is. Songy uses her personal story, professional experience, and unique perspective on how we show up in the world to craft a handbook unlike any other I've read. She speaks with a clarity around both the work we do internally and the various forms of our external expression (colour choice, photo tips, web presence, and more) that makes niching, branding, and showing up as our authentic selves feel accessible and fun.

From the first pages of Songy's book, she makes the reader feel deeply seen and understood. Amazingly for someone whose first medium is visual, her wisdom, compassion, and expertise shine through on the printed page as well. Songy is so much more than a brand photographer. This book is the pocket best friend who tells you what you need to hear and helps you be your best.

Join us and celebrate the launch

The Book Launch Event

There will be an in-person launch event in Perth. This is a free ticketed event for anyone who is interested in knowing about the book and the author.

Come and celebrate the launch of the book with us:

Sign up to receive FREE resources and updates.

There will be updates on launch events, sample chapters (when available), book resources, pre-order information and more.

  • This field is for validation purposes and should be left unchanged.
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