If so, you’ve come to the right place.

Hi, I’m Songy, your personal brand coach & photographer. I help women in business to become the face of their brands with confidence.

After spending the last two decades in diverse areas such as design, marketing, media, fashion photography and running my own business, I’ve learned exactly what it takes to build a brand and run a successful business. And I want to help you do the same. Imagine yourself:

  • Knowing exactly how to introduce yourself
  • Having nailed your brand message and knowing exactly what you stand for
  • Deeply understand your audience and know how to connect with them
  • Feeling confident about your business and your brand.
  • And grow your business!

I’m here to help you become more visible so that your audience can find you. And during the process, you’ll gain the clarity and confidence you need to grow your business. You’ve worked too hard already not to have a strong brand representing you and your work.

Are you ready to level up with your brand building?

Sign up to receive my (almost) weekly updates on Personal Brand Building and Marketing tips right in your inbox. No junk, just pure insights and brand building fun.

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Empower to be empowered...

Twenty odd years ago, I was a Fine Arts graduate in Seoul. Five years ago, I was a star performer in corporate Australia, managing teams, leading change, making buckets of money. And miserable. I needed to get out. Feel fulfilled? I didn’t know. That’s where my real story begins.

In 2008, I picked up a camera and started looking at the world in a different way. First, it was fashion shows. I blogged about them. Shared and people shared with me. That’s when I knew what was missing from my work-life. Connection. I got hooked. So hooked that in 2010, Perth’s Sunday Times featured my blog as the one to watch out for during Perth Fashion Festival. My camera became my tool of connection and photography blossomed bigger than a nice secure job with a six-figure income. I walked out into the unknown to begin a photography business and it was terrifying.

Was I good enough to be a professional photographer? Was I smart enough to run a business? Would I be one of those thousands who went solo and failed? I had all those doubts. I began photographing women (and occasionally men), and I learned their stories. My photographs told their stories, while I remained hidden behind the lens. IMPOSTER!

The more stories I heard, the more I realised how connected we all are. There’s no need to hide. We do the work together. It’s as beautifully life-changing, empowering and inspiring for me as it is for my clients. Just ask them! That’s my life now, and that’s how I inspire and empower myself – giving power to those I work with. Come join us. Connect. Share. Empower and be empowered.


You feel that you’re not good at selling and marketing your work. When you hear people saying that you need to be more active in social media, showing your face, you tell yourself that your work should speak for itself. You are stuck feeling not good enough to become visible. You never feel camera-ready for taking selfies or, God forbid, doing videos online.

You know you could do and be so much more.

You know what’s possible for you when you experience little wins in your business and when you receive great feedback from clients. You see it when you look at those who are good at selling while not being good at their craft. All this keeps you awake at night.

And if you continue along this path of feeling stuck, you’ll miss the opportunity of ever realising your dream and reaching your full potential.

I know. I was there

There is so much information out there, and it feels like we’re drowning in the sea of marketing tactics and sales techniques that do not resonate with us. It seems that our life is passing by although we’re doing our best. At times, we feel like we’re treading water and just feeling overwhelmed.

Another day passes by, and you feel like you’re going backwards.

There is a way to turn that around

Only a few of years ago, I was in the same situation, feeling intimidated about branding, dragging myself through the social media merry-go-round and hoping for more ‘likes’ from nobodies.

I learned that modern marketing and branding is not about selling. Marketing in the 21st century is vastly different from what is being taught at schools. It is something that everyone needs to learn in order to lead and positively influence others.

So I created Personal Brand Building program to move you from feeling stuck to becoming a true leader in your field, as you should be, so that you can serve more clients with your mission.

Because I believe deep down that you, all of us, have so much more to give and can create meaningful change in people’s lives – your clients’ lives – you deserve to know and learn how to shape your destiny.

Share your story & mission and start your journey so that you, too, can write a happy ending to your story.

Your mission & story matter

The Team

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